In mag land, cover price usually covers printing and newsstand distribution. So if you’re delivering it electronically, and giving 30% to Jobs et al, then your profits have just increased.
Interestingly, is this 10,000 new subscribers or existing. Or a mix of both. Either way you look at it, magazines may start to breathe a sigh of relief if this trend starts to appear for all publications taking the step towards iDistribution.
Popular Science has sold 10,000 iPad magazine subscriptions.
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